Results
Collaborative planning ensured the redesign blended clean, elevated aesthetics with robust technical enhancements, delivering an exceptional user experience. The result? Increased engagement and interaction with their offerings. With ongoing testing and optimization, the site adapts to evolving needs, ensuring continued growth and success.
Increased Website Engagement
The redesigned website saw significant improvements in engagement across all channels, particularly in organic traffic. Sessions increased, as well as time on site, up by almost 30 seconds. Moreover, bounce rates saw a significant decrease, all indicating enhanced user retention and satisfaction.
Core Web Vitals Improvements
Major improvements on desktop and mobile resulted in greater organic reach and an improved user experience.
Optimized Site Structure & Navigation
After much in-depth planning across teams to ensure the site’s structure and navigation integrated both user-centric design principles as well as technical enhancements, the new site was launched and received immediate positive feedback from users and stakeholders alike. By streamlining the user journey and improving the accessibility of content, the redesigned website fostered a more positive user experience and improved SEO leading to increased engagement and interaction with the site’s offerings.