Results
HireVue’s rebrand, website redesign, replatform and ongoing optimization initiatives led to a substantial boost in demo conversions, improved user experience, and increased website engagement. The strategic implementation of advanced technology, user-centric design, and consistent branding contributed to their overall business growth and competitiveness.
Improved User Experience
Personalization, seamless navigation, improved page speed, and content optimization through A/B testing drove an increase in website engagement metrics – session duration increased 52% & bounce rate decreased 26%.
Increased Demo Conversions
Achieved a remarkable 38% increase in organic demo conversions, attributed to improved UX, clear CTAs, technical SEO and streamlined user flow.
Improved Lead Quality
Through conversion rate optimization, the Xivic data team analyzed user behavior along with A/B testing to decide how to strategically place CTAs throughout the site and further optimize form fields to ensure high quality MQL conversions.