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Challenge

Founder Adam Fleischman had a question: Why do people crave pizza and burgers more than other foods? His idea: Umami – the 5th taste. The growing brand needed their digital presence to reflect the wonderful tastes of their food at multiple locations across the US.

Solutions

Xivic amplified the ingredient-activated taste sensation known as umami through a whole new online experience.

Outcomes

18.5%
Increase in Search Traffic
18%
Increase in New Visitors
-29%
Lower Bounce Rate

Results

Xivic harnessed analytics to constantly improve the presence of Umami across multiple social platforms and search channels

Growth through SEO Strategy

The improved targeting, local SEO and “near me” optimization campaigns yielded excellent results in terms of organic traffic and visibility. Not only did Organic Sessions grow by +58% YoY, but Organic Impressions also increased by +45%.

Search Experience

Leveraging data insights, we were able to improve visibility and usability of the Umami brand through social retargeting and organic search.

User Experience

Leveraging beautiful photography of it’s crafted, gourmet food – Umami has taken it’s expansion to the next level in San Francisco, Southern California, Chicago and New York.

Services

Information Architecture
Analytics
Content Strategy
Experience Design
User Interface
Search Engine Optimization
Platform Engineering
Delivery
Explore all our services

Other Projects

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Dunn-Edwards Paints
Explore how the leading paint manufacturer sought to revitalize their digital presence by addressing fragmented operational systems and a cumbersome user experience.

Transform with Xivic

Transform your vision into reality with Xivic. Partner with us for cutting edge solutions that drive growth and redefine industries. Let’s create something extraordinary together.

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