Digital Experience Design

We begin our engagement by first understanding your users or customers on an emotional and psychological level. Designers in this stage spend a reasonable amount of time conducting user interviews and drawing empathy & customer journey maps to gain fundamental insights into their motivations, expectations, and pain points.

User interviews and empathy & customer journey maps equip our teams with data that defines your customers’ exact problems. Designers spend time making sense of data and conducting product workshops to identify problems you need to solve.

We use our findings to ideate CX and UX strategies that could strengthen customer engagement, improve user journeys, and drive results. Designers work on ideas and create mood boards, wireframes, mockups, etc., to transform ideas into concepts.

In this stage, we turn ideas into prototypes, a scaled-down version of the actual product. You’d experience UI design and solution execution that is open to iterations according to how they appear in the prototype stage.

We user test all prototypes to negate errors, test ideas, and see how customers respond to the immersive experience of digital designs. Testing often goes back to previous steps to validate new ideas, concepts, and problems we find on the way.