Problems We Solve · Experience & Product Design

Traffic shows up. Conversion doesn't.

You built a great product. The brand looks sharp. But visitors arrive, browse, and leave. The friction that kills conversion isn't visible in a design review-it shows up in the funnel. We find it, fix it, and ship the system that compounds your growth.

The Cost

What Broken Conversion Really Costs

32%+
Revenue hemorrhage. Every point of conversion compression bleeds ARR.
2-3x
CAC payback stretched. More spend required to hit growth targets at lower conversion rates.
6-8 mo
Competitive disadvantage window. Faster teams are already shipping personalized flows.
Why It Persists

The Root Causes

How We Solve It

Capabilities That Fix Conversion

Value Friction Index & Funnel Audit

Map where visitors fall out. Not with heat maps-with behavioral data, micro-conversions, and decision points that predict abandonment.

  • Friction mapping from first touch to transaction
  • Decision latency analysis by segment and device
  • Predictive abandonment signals

Production-Grade Experimentation Platform

Ship A/B tests, multivariate tests, and personalized flows in days, not weeks. Infrastructure that compounds velocity.

  • Rapid test setup and statistical rigor
  • Real-time variant performance dashboards
  • Automatic winner promotion to production

AI-Powered Personalization Flows

Dynamic checkout, context-aware CTA placement, and behavioral routing that learns. Not rules, intelligence that compounds with every transaction.

  • Individual-level behavior prediction
  • Real-time offer and copy optimization
  • Cross-session learning and adaptation

Checkout & CTA Redesign for Throughput

Rebuilt from first principles for conversion. Fewer steps, clearer value, lower cognitive load. Every element accountable to a micro-conversion metric.

  • Simplified decision trees and form logic
  • Trust signals positioned for maximum impact
  • Payment friction elimination
What It Looks Like in Production

Proof That This Works

Conversion Rate Optimization
Dunn-Edwards Paints: 43% CRO Lift
A 100-year-old paint manufacturer facing ecommerce growth barriers. We unified product experience, added behavioral personalization, and redesigned checkout. Conversion rate jumped 43% year-over-year, driving $2.4M in incremental annual revenue.
D2C Launch & Experience Design
Aprilaire Climate Control: Launch in 2 Weeks
Premium HVAC brand launching direct-to-consumer. We built a production-grade ecommerce experience from concept to live in 2 weeks. Personalized flows, AI-driven recommendations, integrated CRM. First month revenue exceeded projections by 34%.
Dig Deeper

Related Reading

Framework

The Value Friction Index

Where conversion actually breaks, and why traditional analytics miss it. Framework for identifying hidden friction.

Read more →
Strategy

ARR Per Agent

How production systems compound customer value. The math behind throughput-driven growth.

Read more →
Metrics

The CMO's AI Stack

Personalization, testing, and optimization infrastructure for the modern marketing operation.

Read more →

Ready to unlock hidden revenue?

Let's diagnose where conversion is breaking and ship the system to fix it.

Schedule a Diagnostic